Gab AI · work example
Two directions. A clear client decision.
Compare two creative directions, then review the client decisions before production.
Two proposed directions · Client selection and release approval remain open.
Northline-repair-client-brief-20261022.txt
Client objective and audience Northline Repair is a neighborhood tool-repair program. The client wants a clear invitation for local residents to bring a small hand tool for assessment. The program name is supplied; attendance, customer testimonials, guaranteed repair outcomes and campaign performance are not supplied. Approved visual constraints Use deep teal, warm cream and a restrained rust accent. Keep the invitation clear and practical. Use original tool-concept imagery or typography. No client logo, location photographs, licensed reference assets or rights approvals are supplied. Requested deliverables Propose two creative directions for client review, then plan an A3 poster, a 1600-by-900 website hero and a 600-pixel-wide email header. The client has not selected a direction. Date, venue, registration link, production budget and release approval are unknown. Video is outside this base scope. New client request The client asks to add a 15-second social video to the base deliverables. The creative lead has not estimated it. Footage, music permissions, format, caption requirements, cost and delivery date are not supplied. No change approval is recorded.
Northline-repair-deliverable-specs.csv
Supplied formats Poster: A3, 297 by 420 mm, with 3 mm bleed and 300 dpi production requirement. Website hero: 1600 by 900 pixels. Email header: 600 pixels wide; height is not supplied. These are target specifications, not files already delivered. Supplied responsibility roles Designer prepares the poster and website hero. Producer prepares the email-header handoff. Account lead coordinates consolidated client feedback and obtains the selected direction, final copy and release decision. These are role assignments, not named people or confirmed availability. Dependencies before production All three deliverables depend on a client-selected direction, confirmed date and venue, final registration link and approved copy. Rights review and release approval remain pending. No production or publication date is confirmed.
