Ask how people replace pages and retrieve earlier project notes before showing either message.
Fieldnote · research example
Follow the theme back to the note.
Five notes. Two possible message angles. A coding exercise you can inspect before deciding what to research next.
3notes mention page replacement
3notes mention project organization
1note supports both themes
Showing all five supplied notes. Counts overlap; they are not market-preference percentages.
What would you investigate next?
Counterbalance messages A and B. Record reasons, unclear wording and unanswered questions.
Decide recruitment, sample size, consent, budget and approval. No interviews have been conducted.
Notebook-campaign-brief.txt
Approved offer
Fieldnote refillable notebook: USD 24. Shipping begins November 7, 2026. Audience: people who keep project notes. No sustainability certification, discount, shipping price or durability test has been supplied.
Message hypotheses
A: Keep the cover. Start a new set of notes. B: One place for the projects you keep coming back to. Five research notes mention replacing pages and finding old project notes; this is a qualitative sample, not a representative survey.
Channel plan
Monday email, Wednesday Instagram, Friday short video. Campaign owner: marketing lead; review owner: brand editor. Each asset needs approved / changes requested / pending status. Prepare draft copy only; publication and scheduling are separate actions.
Notebook-research-notes.csv
Sample scope
Five purpose-created notes are supplied for a coding exercise. They are not real testimonials or a representative survey. There are no demographic, recruitment, market-size, willingness-to-pay or population-preference findings.
N01
N01: I reuse a good cover, but my pages run out.
N02
N02: I want fresh pages when I start a project.
N03
N03: Finding an old project note takes too long.
N04
N04: I keep separate notes for ongoing projects.
N05
N05: Replacing pages matters more to me than a new cover.
Notebook-research-brief.txt
Coding question
Review the five supplied notes for two themes: replacing or starting fresh pages, and organizing or retrieving project notes. A note may support both themes; count coded notes, not customers or market share. Keep the exact note IDs and wording visible so the analyst can inspect the interpretation.
Messages to investigate
Compare the campaign hypotheses A: Keep the cover. Start a new set of notes. and B: One place for the projects you keep coming back to. Theme frequencies may suggest what to investigate; they do not establish a winning message, causal lift, willingness to pay or what most buyers want.
Proposed next study
Propose interviews with people who actually keep project notes, asking how they replace pages and find earlier notes before showing messages A and B in counterbalanced order. Record recruitment and sample limitations, reasons for preference, unclear wording and unanswered questions. Sample size, recruitment criteria, consent process, budget and approval are not yet supplied; do not claim a study has been conducted.