Ad creative matrix

Marketing

Six visual variants × two copy angles — find the winner fast

Stop uploading six creatives and forgetting which won

6-column Gab AI Deck recipe for paid-social ad sprints

Ad Creative Matrix wires six independent runs into a single deck so you can A/B-test angles and visuals from the same brief. Two copy columns produce angle A and angle B in parallel; three visual columns generate variants 1–3; a final tools column composes the variants for upload. Lock the briefing once, ship six paid-ready creatives without leaving the workspace.

How to use this recipe

  1. Click "Use this recipe" to clone the 6-column deck into your account.
  2. Spec the offer, target persona, and two angles (e.g., status / value-stack) in the column-1 and column-2 chat columns.
  3. Generate three visual variants from each angle in parallel — same brief, three image models or three style prompts.
  4. Use the compose-and-export tool to pair every copy angle with every visual; you should end with 6 ready creatives.
  5. Upload all six to Meta / TikTok / LinkedIn and let the platforms run their own optimization. Deck stays open for v2.

Best for

Ad Creative Matrix FAQ

How are the visual variants different?

Each visual column can run a different image model (Gab Image Generator, Imagen, Seedream 4.5) or the same model with a different style prompt. The point is variance — three close-but-distinct visuals to test.

Should I run more than 6 variants?

Six is the sweet spot for an initial test. After winners emerge, fork the deck and iterate on the winning copy / visual combination. Adding a fourth visual column or a third angle is a one-click change.

Can I include UGC-style visuals?

Yes — bind one visual column to a UGC-style image model and prompt for over-the-shoulder, hand-held, or imperfect framing. Most paid-social winners are some flavor of UGC look.

Does it write the headlines for Meta?

Yes — the copy columns produce headline, primary text, description, and CTA aligned to Meta's character limits. Specify the platform in the column label so the model respects each constraint.

Can I localise the matrix?

Add chat columns dedicated to translation and cultural adaptation; route the winning angle through them per market.

How do I save winners for the next sprint?

Save the deck as a recipe with the winning prompts pinned. Every new product or offer clone starts already wired to your highest-converting angles.

Workflow columns