Gab AI / Brand resources

Brand guidelines

Use the Gab AI name and logo in articles, presentations and product references. Find the artwork previews and guidelines for keeping the brand clear and recognizable.

See logo usage Ask about brand use

Inline logo previews · Black and white

The Gab AI logo

Use these inline previews and guidelines when identifying Gab AI. Ask us about any additional format or usage permission.

Black

For white and light backgrounds.

White

For black and dark neutral backgrounds.

These are inline previews. Keep the mark proportions and represent the relationship accurately.

Give the logo room

Keep the original proportions, orientation, and colors so the mark stays recognizable.

Leave at least ¼ of the mark’s width clear on every side.

Make it easy to see

Choose the version with clear contrast against its background. Keep the mark at least 24 pixels wide on screen.

Keep the artwork intact

Use authorized artwork. Avoid stretching, rotating, cropping, recoloring, adding effects, or placing the logo over busy imagery.

Represent the relationship accurately

Use the logo to identify Gab AI. Don’t combine it with another logo or suggest a partnership or endorsement that hasn’t been agreed.

Our colors

Black, white, and neutral grays. This palette applies to product UI, marketing, native apps, documents, and video. Green is retired as a brand color.

Black

#040404

Text, marks and primary actions

White

#FFFFFF

Canvas and reversed marks

Gray

#616161

Secondary text on white

Surface

#F5F5F5

Quiet grouping on white

Divider

#E5E5E5

Subtle separation on white

Charcoal

#1C1C1C

Surfaces in dark appearance

Use black actions with white labels on light surfaces; reverse them in dark appearance. Dark surfaces use #B3B3B3 secondary text and #383838 dividers. Keep body text contrast at 4.5:1 or higher and essential control boundaries at 3:1. Quiet dividers are for decorative separation.

Keep links, focus, selection, and success clear with neutral styling, icons, and labels. Reserve red or amber for real errors and warnings. Preserve system controls, third-party marks, and meaningful color in content. Avoid decorative gradients, tinted backgrounds, and colored glows.

Type and name

Keep the type familiar and the language direct.

A familiar sans serif

Use native system sans serif fonts, with Arial as a practical fallback for documents. Keep one family per piece, readable body copy, and medium or semibold emphasis. Avoid decorative serif accents and crowded headlines.

Gab AI

Two words. Capital G, A, and I.

Write “Gab AI” in text and use gab.ai for our web address. Our short brand message is AI that works. Explain the task and result in plain language.

Describing Gab AI

Gab AI brings AI chat and useful work into one workspace. Explore ideas with different models, research a question, and create documents, presentations, spreadsheets, media, and code.

Design with purpose

Use Apple-style restraint while keeping Gab AI’s own identity. Make the user’s work the focus.

Space creates hierarchy

Use a consistent 4/8-point spacing rhythm, aligned edges, and one primary action per decision. Group with space before adding cards. Keep corners restrained and shadows subtle.

Make every detail useful

Show real product output and a clear next step. Keep controls familiar, focus visible, and layouts readable at narrow widths and larger text sizes. Remove decoration that competes with the task.

Product videos, motion, and sound

Plan the story and still frames before animation. Keep the product and its result easy to understand.

One idea per scene

Give the subject space and time to read. Use controlled easing, connect related scenes, and vary the pace around the message. Cut when the subject changes. Skip constant zooms and decorative effects.

Leave room to listen

Choose sparse music and purposeful sound effects. Keep narration clear and caption it. Review paused frames and silent playback. Respect reduced-motion preferences in the interface.

Design reference: Leo’s Apple Framework for product videos. These are Gab AI’s adaptations, not an official Apple specification.

Native setup and permissions

Use a clean, minimal Apple-style design for Mac setup windows, permission guides, and floating instruction cards.

A native permission guide. Keep the next action easy to find.

A native permission guide. Keep the next action easy to find.

White, neutral, and quiet

Use white surfaces, a black Gab mark, charcoal text and buttons, subtle gray borders, and generous spacing. Avoid green backgrounds, green buttons, mint tints, gradients, and decorative brand treatments in these guides.

Familiar controls, clear instructions

Use native system type, restrained rounded corners, one clear primary action, and a quiet cancel action. Name the exact macOS control, keep the guide visible beside System Settings, and show completion only after permission is detected.

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