Brand guidelines

Black and white. Clear type. Room to think. A minimal identity for everything we make.

The Gab AI logo

Use these files when writing about Gab AI, sharing our work, or linking to the product. Download the logo pack for SVG and transparent 1024 by 1024 pixel PNG files in black and white.

Give the logo room

Leave at least one quarter of the mark width clear on every side. Keep the mark at least 24 pixels wide on screen and choose a background with clear contrast. Preserve the original proportions, orientation, and colors. Avoid stretching, rotating, cropping, adding effects, or placing the logo over busy imagery.

Use the logo to identify Gab AI. Do not combine it with another logo or suggest a partnership or endorsement that has not been agreed.

Our colors

Black #040404, white #FFFFFF, and neutral grays define the brand across product UI, marketing, native apps, documents, and video. Green is retired as a brand color. Use #616161 secondary text, #F5F5F5 surfaces, and #E5E5E5 dividers on white. Dark appearance uses #1C1C1C surfaces, #B3B3B3 secondary text, and #383838 dividers.

Use black actions with white labels on light surfaces and reverse them in dark appearance. Keep body text contrast at 4.5:1 or higher and essential control boundaries at 3:1. Preserve meaningful color in content and system controls; reserve red or amber for real errors and warnings.

Type and name

Use native system sans serif fonts, with Arial as a practical fallback for documents. Avoid decorative serif accents. Write the name as Gab AI: two words, capital G, A, and I. Use gab.ai for our web address. Our short brand message is AI that works. Explain the task and result in plain language.

Gab AI brings AI chat and useful work into one workspace. Explore ideas with different models, research a question, and create documents, presentations, spreadsheets, media, and code.

Design with purpose

Use Apple-style restraint while keeping Gab AI’s own identity. Use a consistent 4/8-point spacing rhythm, aligned edges, and one primary action per decision. Group with space before adding cards. Keep focus visible and layouts readable at narrow widths and larger text sizes.

Product videos, motion, and sound

Plan the story and still frames before animation. Give each scene one idea, controlled motion, and enough time to read. Choose sparse music and purposeful sound effects. Keep narration clear and caption it. Review paused frames and silent playback, and respect reduced-motion preferences in the interface.

Design reference: Leo’s Apple Framework for product videos. These are Gab AI’s adaptations, not an official Apple specification.

Native setup and permissions

Use white cards, a black Gab mark, charcoal text and actions, subtle gray borders, and native system type. Name the exact macOS control and show completion only after permission is detected.

Need a different format or help using the brand? Contact us.